Jenny Darroch works at the interface of marketing + innovation. She combines her academic training with a passion for solving complicated strategic challenges.
Professor Jenny Darroch consults, speaks and writes on topics at that sit at the interface of marketing + innovation. She is extremely interested in innovations that "change conversations".
Dr Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management. She works at the interface of marketing +innovation, and has a special interest in marketing to women. Author of three books including Marketing Through Turbulent Times and Why Marketing to Women Doesn't Work and over 30 research articles. Dr Darroch holds graduate degrees in marketing, economics, and international business and a PhD in Marketing, Knowledge Management and Innovation. Read More.