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Jenny Darroch is on the faculty at the Peter F. Drucker School and Masatoshi Ito Graduate School of Management where she teaches marketing strategy to MBA and Executive MBA students. Because Jenny teaches only post-experience students she is adept at drawing from research and theory in order to solve practical marketing problems in a common sense no-nonsense way. Jenny is a thought leader in marketing strategy with a special emphasis on marketing strategies that generate growth. She advises, coaches, teaches and challenges managers and Board members who want to have their marketing strategies revisited, questioned and affirmed. An accomplished author, Jenny combines her interest in marketing, entrepreneurship and innovation in her research program. She has a new book out called "Marketing Through Turbulent Times" in which she examines the challenges of marketing in the current environment and provides a range of principles and tools (including the Problems-Solutions framework) for managers who want to fine-tune their current marketing strategies while identifying innovative growth opportunities that will allow them to lead their organization toward a robust future. Her publications have appeared in leading journals such as the European Journal of Marketing, Journal of Business Ethics and the Journal of Small Business Management. She recently co-edited (with George Day and Stan Slater) a Special Issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker in 2009. Jenny is an experienced speaker and has spoken at many events ranging from international conferences through to small local chapter or company meetings. She is available to speak on Marketing Through Turbulent Times and Marketing Strategies for Growth. Huffington Post: Jenny writes regularly for the Huffington Post on marketing in a recession/during turbulent times and marketing strategies for growth. See: http://www.huffingtonpost.com/Jenny-Darroch and feel free to leave comments. |
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