Jenny Darroch is an objective, evidence based, marketing strategist. She works with organizations to uncover insights and develop action plans that will grow the business. Jenny has a deep interest in marketing to women.
Jenny Darroch specializes in marketing strategy, with a special interest in marketing to women. Jenny Darroch consults, speaks and writes on a range of marketing related topics.
Dr Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of Mollior.com. She specializes in marketing strategy - in particular market definition and market segmentation, with a special interest in marketing to women. Author of three books including Marketing Through Turbulent Times and Why Marketing to Women Doesn't Work and over 30 research articles. Dr Darroch holds graduate degrees in marketing, economics, and international business and a PhD in Marketing, Knowledge Management and Innovation. Read More.