I am a Marketing Professor at
the Peter F. Drucker School and Masatoshi Ito Graduate School of Management where I teach marketing management and marketing strategy to MBA and Executive
MBA students, most of whom are working professionals. I've been doing this for a long time, since 1991 in fact.
I have an extensive background in marketing.
Not only do I have three degrees in marketing (BCom, MCom and PhD) but I also have over three decades of marketing experience
as a practioner, consultant, teacher, facilitator, speaker, researcher, and writer.
My research focuses on the interface between marketing and innovation and in particular,
I am interested in marketing strategy and how organizations build bridges between their products and markets.
I have a very full research pipeline centered around this at the moment with projects ranging from a big research paper I am writing for one of our top marketing
journals, through to another book with Palgrave Macmillan, through
to smaller pieces for managers to access as they find ways to generate business growth.
I am available:
- As a marketing coach - to help you reach
your professional potential as a marketer.
- As a marketing consultant - to help you solve complex marketing problems.
- As an educator - to help you develop marketing talent within your
organization via workshops and tailor made short courses.
- As a speaker - to provide your organization with up-to-date perspectives on a range of
marketing topics.
"My success requires your repeat
business and referrals. I work efficiently and effectively with the goal of helping you and members of your team achieve their
marketing potential." Email me: JennyDarroch@gmail.com
