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Jenny's book, Marketing Through Turbulent Times, is a common sense, accessible book that examines the challenges of marketing in the current environment and provides a range of principles
and tools (including the Problems-Solutions
™ framework) for managers who want to fine-tune
their current marketing strategies while identifying innovative growth opportunities that will allow them to lead their organization
toward a robust future.
Go to the book website and read the recommendations by Phil Kotler, Rajiv Dutta, George Day and more
Click here to order your copy of Jenny's book, "Marketing Through Turbulent Times", from Amazon.com
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