Speaking Engagements

Jenny is available to speak on a range of marketing topics including:

Marketing Through Turbulent Times: Ten Lessons from the Great Recession
Marketing Strategies For Growth
The Problems with Marketing Plans (or How to Write Marketing Plans that Work!)
The Marketing and Innovation Interface
Strategic Brand Management
Why Social Media Matters
The Drucker Difference: Drucker on Marketing

Here is a selection of recent interviews and keynote addresses:

09-2010: Marketng through Turbulent Times - address to John Cohn LLP's Retail Executive Dinner, Los Angeles

09-2010: Marketng through Turbulent Times - address to the Business Partners Network, Upland, California

06-2010: Marketing through Turbulent Times - address to the 4th International Global Leadership Conference, Beijing

05-2010: Marketing through Turbulent Times - address to the Claremont Chamber of Commerce

04-2010: Marketing through Turbulent Times - address to the University of San Diego Executive Leadership group

03-2010: Drucker on Innovation - address to the Vista Chamber of Commerce, San Diego.

06-2009: Marketing through Turbulent Times - keynote address to the American Marketing Association Inland Empire Chapter, CA.

06-2009: Marketing through Turbulent Times - keynote address to the Business Marketing Association in Newport Beach, CA

11-2008 and 11-2009: Marketing research for the biotechnology industry - 2 day course for Keck Graduate Institute

09-2008 and 04-2009: Strategic brand management - half day course for Pulmuone and Fujitsu USA.

06-2008: Marketing through Turbulent Times - half day course for UCSD Executive Education Extension Program

Ongoing: The Drucker Difference - three hour presenatation on Drucker and Marketing. Given to MBA and Executive MBA students, Fujitsu USA and Japan Tourism Group.

Radio interviews: KTIE 590AM, BYOB (Be Your Own Brand) Show, KSPA 1510AM

Other interviews: the Wall Street Journal and Reuters

Regular contributor to the Huffington Post. Blog picked up by many other sites, e.g., Newsweek

Feedback:

"Jenny is an excellent speaker. Her topic was relevant, she is very knowledgeable and an excellent communicator."

"I learned a lot from the presentation and made a lot of notes".

"Professor Darroch emphasized the importance of a good marketing strategy with disciplined execution, especially during these challenging economic times".

"Jenny has a non-nonsense, common sense approach to the challenges facing managers today."